Who needs advertising on asphalt and how effective is it?

Inscriptions and drawings on asphalt are a phenomenon familiar to every urban dweller. "Coffee with you here ->", "Manicure, call...", "A new store has opened." This guerrilla advertisement appears and disappears, causing mixed feelings: from irritation to curiosity.
On the one hand, it seems like a cheap and even a bit hooligan way to make yourself known. On the other hand, it is a direct pointer that can literally lead the client by the hand. So who is suitable for this type of promotion and is it worth the candle?
The pros and cons of guerrilla marketing
The main and indisputable advantage of advertising on asphalt is its low cost and speed of production. There is no need to pay for the rental of advertising space, coordinate layouts. All you need is a stencil, a can of spray paint, and a few minutes of free time (often under cover of night).
Another advantage is hyperlocality. Such advertising works within a radius of several hundred meters. It is ideal for directing pedestrian traffic from point A to point B. A person walks down the street, sees the arrow "Hot pastries around the corner" and, on a sudden impulse, turns off.
But there are also enough disadvantages. First of all, it's illegal. Damage to city property can result in a fine. Secondly, such advertising is short-lived: it is erased by rain, snow and the feet of passers-by. Thirdly, it is often associated with something frivolous, artisanal and even criminal, which can harm the image of a reputable company.
Who does it work for?
Advertising on asphalt is a tool for small and microbusiness, which is heavily dependent on pedestrian traffic and operates in the "here and now" format.
To whom it can benefit:
- Catering points. Coffee shops, bakeries, and shawarma shops that want to attract hungry passersby.
- Beauty salons and hairdressers. Especially if they are in the yard or in the basement, and they are difficult to find.
- Small shops. Flower, grocery, and household stores located off the main street.
- Service centers. Shoe repair, key making.
For a large brand or, say, a law firm, such an advertisement will look inappropriate and even ridiculous.
How effective is it?
It is difficult to measure the effectiveness of advertising on asphalt, but it is possible. If, after applying the labels, the flow of customers who came "from the street" increased noticeably, it means that it is working. The main thing is the correct location. You need to draw where your target audience walks, and so that the signs lead directly to your door.
Design matters too. A simple "Shop" sign will work worse than a creative drawing or an intriguing question. It is important to stand out from the general information noise.
Weigh the pros and cons
Advertising on asphalt is a risky but potentially effective tool for a certain type of business. This is a game on the verge of foul play, which can both bring new customers and create problems with the city authorities.
Before you pick up a can of spray paint, you should think carefully. Perhaps there are other, more legal and civilized ways to tell about yourself. But there's no denying that sometimes a simple arrow on the sidewalk turns out to be more convincing than any billboard. For players who carefully analyze betting platforms before joining, transparency is often the deciding factor. Many long-form reviews explain wagering conditions in detail, and right in the middle the term melbet promo code is used to describe the welcome deal. After registration, users can activate a 100% sports bonus of up to €130, which increases their first betting balance. Additionally, casino players receive a bonus of up to €1750 together with 290 free spins, expanding entertainment options significantly.